Watch the official full trailer of Shah Rukh Khan's upcoming film Raees here:

July 18, 2015 UPDATE:

Bollywood Badshaah Shah Rukh Khan made Eid 2015 special for his fans with the release of a one-minute trailer of upcoming Bollywood film Raees. The official teaser (see below) shows King Khan in an all-new avatar and a gripping performance. Raees is slated for a release around Eid 2016.

Shah Rukh Khan new look inspired by the 70s and 80s in Raees teaser

The much-awaited teaser, which was released on the auspicious occasion of Eid became instantly popular on social media sites, crossing 1.5 million views in 2 days since release. Raees’s teaser picked up despite the popularity of just-released films including Salman Khan’s superhit Bajrangi Baijaan.

Shah Rukh Khan's first look in upcoming Bollywood crime drama Raees

The 1.5 minute teaser shows SRK as a serious and sinister character in a 70s inspired look. SRK is also seen delivering punchy dialogues such as:

Shah Rukh Khan in and as Raees- releasing Eid 2016

Raees, directed by Rahul Dholakia, is a crime drama set on Gujarat in the 80s and portrays Shah rukh as a sharp and influential liquor baron who will go to any extreme for his business. But his business is seriously threatened by a tough policeman (played by Nawazuddin Siddiqui). The teaser shows Shah Rukh deliver a punchy dialogue: “Ammijaan kehti thi, koi dhanda chota nahi hota; Aur dhande se bada koi dharam nahi hota”. The gritty trailer shows SRK emerge confidently from a backdrop of fire, violence and fights.

The actor welcomed the popularity of Raees teaser and said on Twitter: “Thanx everyone for Raees teaser feedback. My fav response was "Jalebi se meetha toh mera halwai hai". Love you all....for so much positivity!”

Here is Raees’s official teaser released by Red Chillies Entertainment. Raees will release during Eid next year: