According to Vijay Singh, the organiser of IBFW, Indian fashion has a big market in the UK, especially in London. A walk through the high street in Southall and Wembley peppered with bridal wear shops will only reiterate Singh’s point.

The Indian bridal collection will be showcased for a week in London next year to capture the NRI market. The 2014 London IBFW will add to the existing annual shows in Mumbai and Delhi.

The bridal fashion show, organised by Fashion One International, will be held in Delhi between July 24 and 28, 2013 at the Grand Hotel, Vasant Kunj, south Delhi while IBFW Mumbai is scheduled in Mumbai for five days starting October 16, 2013 at Hotel Sahara Star.

Bollywood actress Jacqueline Fernandez showcased a chic bridal wear designed by Jyotsna Tiwari at the Aamby Valley India Bridal Fashion Week preview show.

Sri Lankan beauty Fernandez is the brand ambassador for the fourth IBFW in Delhi later this month.

The high-profile bridal couture exhibition brings together leading Indian designers including Tarun Tahiliani [pictured with actress Chitrangadha Sinha], Suneet Varma, and Rina Dhaka, Rohit Bal, Jyotsna Tiwari, Shantanu Nikhil, and Adarsh Gill among others, It also aims to bring the best of the trends and designs in bridal couture and promote fashion as a lucrative business in India.