Starbucks and Tata Coffee launch roasting plant in Coorg

The Coorg plant will be used to sell green coffee beans for Starbucks stores in India and later in international markets.

Starbucks will use it to procure, roast and distribute Indian Arabica coffees, thereby elevating the story of India coffee to its customers, said John Culver, president, Starbucks Coffee Asia Pacific.

The American coffee chain has collaborated with Tata Coffee to run the operations at the Coorg plant. The factory spreads across 8,258 sq ft. and has three major sections – a green coffee storage and handling section, a roasting section, and a packing and dispatch section.

Starbucks and Tata Coffee are committed to developing and improving the profile of Indian-grown Arabica coffees around the world by elevating the stature of Indian coffee, as well as improving the quality of coffee through sustainable practices, according to the coffee chain.

To this effect, the two companies have developed the Indian Espresso Roast, based on locally sourced coffee, it added.