Sony SAB TV is first Hindi entertainment channel to be available on Freeview in the UK
The Hindi channel available in India focuses heavily on comedy genre. Its most popular shows are --Golmaal hai bhai sab golmaal hai, Taarak Mehta Ka Ooltah Chashmah, RK Laxman ki Duniya and Wah wah kya baat hai among others.
UK Indian viewers can catch up on their favourite Hindi comedy shows on Sony SAB TV high definition (HD)on Freeview channel number 121 starting October. Currently Freeview channel number 121 is reserved for Sony SAB TV and shows as 'Coming Soon' on Freeview.
Sony SAB is already available on Freesat channel number 660 and on Sky Digital at channel number 816.
The Indian entertainment channel SAB was first launched in 2000 in India by Sri Adhikari Brothers reflecting the initials of its founders. It was acquired by Sony Entertainment Television in 2005. Sony retained the name but tried to reposition the channel as a youth-centric entertainment channel. It however failed to attract a huge number of youth audience.
In 2008, Sony adopted a new strategy to return to the roots of SAB’s comedy-oriented shows.
The move to launch on Freeview is part of SONY SAB’s plans to expand its audience base to include the big Indian community in the UK.
