The Gunday star will lead a campaign in Delhi on Saturday, March 21

Bollywood heartthrob Arjun Kapoor to lead World Earth Hour 2015 campaign in India

Archana Venkatraman

Bollywood’s new-generation heartthrob, Arjun Kapoor, has been appointed as the brand ambassador of WWF's World Earth Hour 2015. This will be the second year in a row that the actor will campaign for the cause.

Arjun Kapoor to campaign for World Earth Hour 2015
Pic courtesy: Zaheer Abbas

The Tevar actor has released a short video campaign on his official Twitter handle, urging Indians to turn off their lights for an hour as a stand against climate change. Fans can even bid to meet the actor and the Earth Hour ambassador in Delhi. 

According to WWF (World Wildlife Fund), this is the first time a Bollywood celebrity has been reinstated for the second time, largely because of Arjun Kapoor’s role in influencing young minds and bringing about a meaningful change.

"It feels good to stay associated with such a noble and important campaign. Just one hour can really make a difference. I hope this year too people switch off their lights and look forward to a better environment," Arjun Kapoor said.

As part of the promotional campaign, the actor will lead the Earth Hour celebrations in Indian capital Delhi on Saturday, March 21.

Earlier this month, tennis sensation Sania Mirza joined hands with WWF-India to pledge her support to Earth Hour 2015 - to raise awareness and inspire individual action on climate change.

A record 162 countries - from the UK, to India, Australia, Uruguay and Russia - took part in Earth Hour 2014, showing a phenomenal amount of support. London’s Buckingham Palace too switches off light for the Earth Hour

World Earth Hour started in Sydney, Australia, in 2007, when 2.2 million homes and businesses turned off their lights for an hour and thereafter the campaign went global.

The reduction in usage of electricity can save the planet from warming up that much less, the organisers said. Earth Hour 2015 will be on Saturday, March 28, from 8:30 pm to 9:30 pm.

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