Time Warner Cable adds Indian mobile and landline numbers to its unlimited calling plan
According to the company, as much as one third of all international calls from the US are placed to India. Many Indian holidaymakers, permanent residents and NRIs in the US use dedicated calling cards, cheaper service provider, special codes and contracts or off-peak call charges to connect with their loved ones back home.
With Time Warner Cable's plan extension to Indian numbers, unlimited calls can be made to India at no additional charge and will be treated the same as long-distance calls anywhere in the U.S., Canada, Puerto Rico, Guam, the U.S. Virgin Islands, Mexico, China and Hong Kong.
The move will offer huge benefits and savings to anyone who calls India, Jeff Lindsay, GM for Home Phone at TWC said.
More recently, with 4G, proliferation of mobile devices and enhanced data services in India, many NRIs use VoIP services such as Skype, Google Hangout, Viber, FaceTime and Whatsapp services to connect with their loved ones. This increasing use of VoIP services has continuously eroded traditional telecoms providers' market share. In addition, the rise of low-cost MVNOs (such as Lycamobile and Lebara in the UK) that charge very low fares for international calling are further disrupting large telcos' marketshares.
In a bid to woo more American Indians, Time Warner Cable has added India to its standard service packages.
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