Homi Adajania's B&W film for Vogue celebrating womanhood goes viral

Deepika Padukone starrer women-power film 'My Choice' becomes an online sensation

Archana Venkatraman

Bollywood director Homi Adajania's short film called My Choice starring 99 women including Deepika Padukone, Kiran Rao, Anupama Chopra, Nimrat Kaur, Adhuna Akhtar, and Zoya Akhtar has gone viral on the internet. The black and white video filmed for Vogue's women empowerment initiative celebrates womanhood in a powerful style.

Deepika Padukone in women-power film My Choice directed by Homi Adajania for Vogue India
Deepika Padukone in women-power film My Choice directed by Homi Adajania for Vogue India
Image courtesy: YouTube (Vogue India)

The two-minute-plus film opens with a close up shot of Deepika Padukone's face and her words: "My body, my mind, my choice".

Homi Adajania-directed film for Vogue My Choice stars 99 women including Deepika
Homi Adajania-directed film for Vogue My Choice stars 99 women including Deepika
Image courtesy: YouTube (Vogue India)

The full film features 98 other women from different fields of life, but with Deepika's voiceover throughout. The voiceover is addressed to a man and questions the standards that women are expected to conform.

Nimrat Kaur also stars in My Choice - the film celebrating women and their independence
Nimrat Kaur also stars in My Choice - the film celebrating women and their independence
Image courtesy: YouTube (Vogue India)

The no-nonsense video addresses all the taboos generally associated with women in a patriarchal society – these include the clothes she wears, her sexual preferences, hey body type, and her attitude towards marriage among others.  Other lines in the film include: "My choices are like my fingerprints, they make me unique"; and "I am the universe – infinite in every direction. This is my choice."

Deepika Padukone delivers a powerful assertive voiceover for the full film My Choice
Deepika Padukone delivers a powerful assertive voiceover for the full film My Choice
Image courtesy: YouTube (Vogue India)

The effective background score, the simple yet powerful voiceover and the black and white rendering of the film have received thumbs up from audience on social media sites including YouTube, Twitter and Facebook.

My Choice stars 99 women from different walks of life and features artists including Zoya Akhtar
My Choice stars 99 women from different walks of life and features artists including Zoya Akhtar
Image courtesy: YouTube (Vogue India)

The film, published on YouTube on Saturday, March 28, is nearing 2 million views.

Adajania and Deepika Padukone have worked previously in films such as Cocktail.

Adajania said on his Twitter account: "My Choice - speak up for the brave and empowered Indian woman and spread awareness." Other Bollywood celebrities including Amitabh Bachchan, Rahul Bose, Alia Bhatt, Shabana Azmi, Arjun Rampal, Twinkle Khanna and Arjun Kapoor among others have praised the short video.

Here's the short film My Choice, starring Deepika Padukone and other celebrated women, and directed by Homi Adajania for Vogue India

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