Master Blaster Sachin, who is a huge youth icon in India, will promote use of e-payments

Sachin Tendulkar becomes brand ambassador for Oxigen – the digital wallet

Friday, 25 September 2015 - 1:58pm Archana Venkatraman

Digital and mobile payment company Oxigen Services India has signed cricketing maestro Sachin Tendulkar as its brand ambassador to promote and encourage the use of digital payment methods which are more convenient that cash or credit cards.

Sachin Tendulkar, now Oxigen brand ambassador, is seen as a hugely influential youth icon across the world

The master blaster said: I am excited to be associated with Oxigen Services which is at the threshold of exponential growth. Oxigen's effort to align with the needs of the common Indian and focus on offering convenience, flexibility and ease in payment solutions is admirable.

Sachin Tendulkar becomes brand ambassador for Oxigen Wallet

"With the Oxigen wallet providing so many features, I am sure it will be the preferred mode for payment emphatically replacing the present day need to carry physical forms of cash and plastic money," the ace batsman added.

master blaster Sachin Tendulkar promotes Oxigen Wallet - the mobile payment app

Getting Tendulkar on board signals Oxigen Services' efforts to market its e-payment methods, particularly to the tech-savvy youth in India. It is also riding on Indian Prime Minister Narendra Modi's Digital India vision.

Sachin Tendulkar promotes Oxigen Wallet

“We are absolutely proud and honored to be associated with the god of cricket himself who is renowned not only in India, but across the globe. It is not just his values that inspired us to get him on board, but also his strong commitment towards larger national issues such as education and upliftment of rural India that resonate with our own programs. Together we are set to take our initiatives towards Financial Inclusion, Digital India and Swachh Bharat Abhiyan to the next level,” said Pramod Saxena, founder of Oxigen Services India.

Forging this relationship, Sachin Tendulkar said "I am excited to be associated with Oxigen Services which is at the threshold of exponential growth. Oxigen's effort to align with the needs of the common Indian and focus on offering convenience, flexibility and ease in payment solutions is admirable. With the Oxigen wallet providing so many features, I am sure it will be the preferred mode for payment emphatically replacing the present day need to carry physical forms of cash and plastic money."

“Oxigen wallet has seen many firsts, the first to develop a wallet in the country way back in 2008, the first non-bank to connect with NPCI for instant money transfers, the first to launch a social media connect, the first to host a digital concert for its customers and the first to brand & play the host nation to an International Cricket Team from South Africa. We are proud to add one more first to our mobile wallet & that is a first by the way of endorsement, by not just a celebrity, but by the best India has seen, Sachin Tendulkar. We look forward to demonstrating the best and incomparable in true Sachin tradition for a long time to come”, added Ankur Saxena, CEO, Oxigen Wallet.

“The adoration/adulation for Sachin Tendulkar, as a person, cuts across demographics, states and cultures. He is a much loved & trusted sport personality, with an unblemished track record. By associating with Sachin we are sure we reinforce the trust and reliability factor with our customers, taking it to the zenith with his endorsement to the Oxigen Brand”, said Meher Sarid, president – Corporate Affairs – Brand & Marketing, Oxigen Services.

Oxigen recently became official sponsors of the Proteas - South African T20 Cricket Team who will be visiting India for The Mahatma Gandhi – Nelson Mandela Series this week. In addition, Sachin Tendulkar’s presence would add a lot of warmth to this campaign inspired by the Indian code of conduct ‘Atithi Devo Bhava’.