Hrithik introduced Rado's chocolate brown high-tech ceramic collection at the Linking Road store

Hrithik Roshan unveils Swiss watch brand Rado’s newest collection in Mumbai

Saturday, 28 May 2016 - 2:37pm Archana Venkatraman

Swiss watch brand Rado celebrated the second anniversary of its Mumbai boutique by expanding its watch range. Rado brand ambassador and Bollywood superstar Hrithik Roshan unveiled Rado’s chocolate brown high-tech ceramic collection at the launch event in the fashionable Linking Road store.

Hrithik Roshan, the brand ambassador for Rado, the Swiss watch brand launched the chocolate brown edition in Khar

Hrithik Roshan also posed happily for the cameras sporting one of the chocolate brown watches from the new range at the event in Khar, Mumbai. Brown is the latest colour Rado has added to the spectrum of high-tech ceramic watches.

Hrithik was looking dapper in a brown hued outfit and sported a watch from the new edition at the launch event

“Rado is known for watches par excellence and yet again they have surprised me with this delicious chocolate brown high-tech ceramic collection,” said brand ambassador Hrithik Roshan. The actor was looking dapper in a plain brown shirt and trousers teamed up with a checkered waistcoat-style jacket. In keeping with the colour theme, the actor was also seen sporting a brown hue of hair colour.

At the event, Hrithik Roshan posed with Rado's brand manager Simran Chandhoke

“In the international fashion space, brown is becoming the new black and is one of the year’s trendy colours. I am really excited to launch these stunning watches, which have become my favourite chocolate indulgence these days,” Hrithik further said.

As part of the new chocolate brown collection of watches, six ceramic timepieces were introduced. This included:

Rado HyperChrome Automatic Diamonds – Limited Edition

A rich brown high-tech ceramic with rose gold coloured detail, this watch is studded with a total of 56 Top Wesselton diamonds, transforming this exceptional timekeeper into a sensuous, glamorous and exclusive delight.

Rado HyperChrome Automatic Chronograph Tachymeter

As Hrithik Roshan’s new watch of choice, this watch features a matt brown high-tech ceramic case with a polished rich brown bezel engraved with a tachometric scale and filled with white Super-Luminova. The rose gold coloured stainless steel inserts further add to the beauty of the watch.

Rado HyperChrome Automatic

A simple brown watch that features a polished, rich brown monobloc ceramic case and classic three-hand style.

According to the Swiss watchmaker, the brown colour mirrors subtle changes in light from a light, sweet brown to a range of dark, rich chocolate hues. Chocolate brown is remarkably easy to wear, complementing warm, earthy colours in a wide range of styles from evening attire to casual sportswear, it added.

Brown is the signature colour of the Maîtres Chocolatiers who have made Switzerland synonymous with chocolate heaven. The new colour range comes with all of Rado’s high-tech ceramic collection features such as scratch resistance, lightness and the ability to adapt to the wearer’s skin.