In pics: How London 2012 Olympics fever grips Britons, tourists

Sunday, 15 July 2012 - 2:12pm India News Bulletin Desk

India News Bulletin took a trip to the Olympic Park venue to capture how Britons, athletes and tourists are gearing up for the biggest sports show on earth this summer as well as how advertisers, sponsors and retailers are cashing in on the mood.

With just hours to go before London 2012 Olympic Games opening ceremony kicks off in the capital, Londoners are gripped by the Olympics fever, patriotism and a positive sports spirit. 

Bring on the Games!

London 2012 Olympic Summer games begin on July 27, 2012.

Catch up on Olympics news with IndiaNewsBulletin's coverage of London 2012 Olympic Games.

  • Just days ahead of the London 2012 opening ceremony, ailing retailers use creative means to attract customers
  • Sponsors set the tone for the Olympics mood with their exuberant artworks
  • The Olympic Park is home for the Velodrome, the aquatic park and the Water Polo arena among others. Artist Anish Kapoor's Orbit structure is another attraction set within the park
  • Westfield Stratford City, UK's third largest shopping centre which opened in 2011, prepares to welcome tourists ahead of the Games
  • These very friendly advisory staff are part of the London 2012 team and answer visitors' questions
  • London 2012 official drinks sponsor Coca Cola paints the bridge that leads to the venue in celebratory colours
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